Folk On The Rocks
Program and component
Arts Across Canada, Public Outreach
Community
Yellowknife, Northwest Territories
Field of practice
Music
Grant amount
$22,500
Fiscal year
2017-18
The Folk On The Rocks Festival offers more diverse programming
![13 percussionists performing on an outdoor stage underneath a large Folk On The Rocks sign.](/-/media/Images/CCA/Design_Elements/Hero_Banners/StatsandStories/artist-stories/FolkOnTheRocks.jpg?h=398&iar=0&w=930&hash=9190BA928C427B6AED87F6A7B2B00763)
In 2017, the Folk On The Rocks music festival in Long Lake, NWT presented fresh programming that reached many people.
A major presenter in the Northwest Territories
The 37th Folk On The Rocks Festival (14-16 July 2017) once again affirmed its importance in its community by offering more than 73 performances and workshops. The event, held a few kilometers outside Yellowknife, attracted thousands of people.
A larger audience thanks to diverse programming
Despite its name, the festival does not restrict itself to folk music, but programs a wide range of genres—hip-hop, bluegrass, traditional, soul and even Bollywood-type rock! After conducting a survey of its attendees’ music tastes in 2016, the festival adopted an eclectic approach, supported by a huge promotional campaign and a new brand-image.
External
External