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Stats and Stories
Our grants making a difference

Pinnguaq Association

Program and component
Digital Strategy Fund, Public Access to the Arts and Citizen Engagement

Community
Iqaluit, Nunavut

Field of practice
Digital Arts

Grant amount
$470,000 over three years

Fiscal year
2019–20

First-time recipient

Inuit Art and Digital Technology

Children sitting on the floor in class responding to their teacher’s presentation.
Grade 4 students learning the basics of computational thinking with Jonathan at the Pinnguaq Digital Skills Camp in Baker Lake, Nunavut. Photo: courtesy of Pinnguaq Association

The Pinnguaq Association is developing an effective and attractive digital platform to promote and sell Inuit artwork.

Enhancing the visibility of Inuit artwork

The Pinnguaq Association in Iqaluit aims to improve the situation and careers of Inuit artists. Many of these artists currently receive a low proportion of the proceeds from the sale of their works by distributors, and their own websites generate little traffic or income. That’s why Pinnguaq is developing new infrastructure to increase the discoverability and sale of Inuit art.

The digital potential

During the Nunavut Arts and Crafts Festival in Iqaluit in late summer 2019, Pinnguaq discussed with artists how to make their work more profitable. This led to the idea of creating a new sales and distribution platform. This platform, to be launched in 2021, will amplify the voices of Inuit artists, in addition to making their creations known and involving them directly in marketing their work.

External
External

Tagged As Stats and Stories Digital Arts Digital Strategy Fund Nunavut