Créations In Vivo
Program and component
Strategic Funds and Initiatives, Market Access Strategy for Official Language Minority Communities (OLMC) Fund
Field of practice
Créations In Vivo Creates Vaches, the musical
With a backdrop of cows and an ice storm crisis, Créations In Vivo’s Vaches, the musical wins two awards at the Contact Ontarois showcase.
Two awards for Franco-Ontarian show Vaches, the musical
Créations In Vivo brilliantly pursued a market development strategy by presenting the show Vaches, the musical at the 2020 Contact Ontarois Francophone performing arts fair in January. At the fair, the group garnered two awards: Coup de foudre! (a “love at first sight” prize in the form of a tour booking from Franco-Ontarian multidisciplinary and specialized presenters) and Coup de foudre SALUT! (another “love at first sight” prize in the form of a tour booking from Franco-Ontarian school presenters). Together, these two awards consist of a tour with at least 30 school performances and more than 10 other performances throughout Réseau Ontario’s network of Francophone presenters.
When Casselman plays Broadway
As the company likes to say, this is the first Franco-Ontarian Broadway-type show. The story takes place in Casselman, in eastern Ontario, during the 1998 ice storm. It features a farmer who is trying to save his cows while coming to terms with his daughter’s move to Toronto to work in the fashion industry. The show’s content appeals to both adults and school-age youth. The company also shot a 30-second promotional clip to attract other presenters.