Folk On The Rocks
Program and component
Arts Across Canada, Public Outreach
Yellowknife, Northwest Territories
Field of practice
The Folk On The Rocks Festival offers more diverse programming
In 2017, the Folk On The Rocks music festival in Long Lake, NWT presented fresh programming that reached many people.
A major presenter in the Northwest Territories
The 37th Folk On The Rocks Festival (14-16 July 2017) once again affirmed its importance in its community by offering more than 73 performances and workshops. The event, held a few kilometers outside Yellowknife, attracted thousands of people.
A larger audience thanks to diverse programming
Despite its name, the festival does not restrict itself to folk music, but programs a wide range of genres—hip-hop, bluegrass, traditional, soul and even Bollywood-type rock! After conducting a survey of its attendees’ music tastes in 2016, the festival adopted an eclectic approach, supported by a huge promotional campaign and a new brand-image.