FarmFest TerreFerme Festival
Program and component
Arts Across Canada, Public Outreach
Field of practice
Farmfest TerreFerme Festival combines music, bilingualism and organic farming
In July 2018, the Festival presented intimate concerts in both French and English on the Willow Bunch organic farm in Saskatchewan.
Fostering relations between two linguistic communities
In an intimate, natural setting, the FarmFest Terre Ferme Festival makes Canadian bilingualism a powerful cultural force. Its programming in both official languages is designed to introduce Francophone artists to Anglophone communities and vice versa. In 2018, the Festival further promoted the idea that the arts constitute a means of rapprochement between cultures.
A festival that expands its market by improving its communications
In 2018, the FarmFest Terre Ferme Festival made a special effort to reach a big audience by improving its bilingual websites and refining its postings on social media. The festival also received more exposure on radio stations in Winnipeg, Moose Jaw and Regina, as well as on TV from the UNIS, TV5 and TV Ontario networks.