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Provincial and Territorial Cultural Indicators, 2021

June 26, 2023

The Provincial and Territorial Culture Indicators (PTCI) are timely economic estimates of culture and sport in Canada made possible thanks to a joint initiative of Statistics Canada and a number of partners, including the Canada Council for the Arts, Canadian Heritage, and others.

Research goal

The PTCI are an extension of the Culture Satellite Account (CSA), an accounting framework developed to measure the economic importance of culture (including arts and heritage), and sport to the Canadian economy.

Methods

Data are extracted from administrative files and derived from Statistics Canada surveys and other sources.

Outcomes

Key highlights from the Provincial and Territorial Culture Indicators, 2021 include:

Gross Domestic Product (GDP)

  • Canada's culture GDP rose 8.3% to $54.8 billion in 2021, with increases in all domains.
  • The largest contributors to this gain were the audio-visual and interactive media (+$1.6 billion or +9.8%) and visual and applied arts (+$1.1 billion or +11.0%) domains.
  • Culture accounted for 2.3% of total economy GDP in 2021, down from 2.7% in 2020.
  • The top 5 provinces and territories with the highest culture GDP are Ontario ($25.2 billion, or a 45.9% share of the total culture GDP), Quebec ($11.1 billion, or a 20.2% share), British Columbia ($8.6 billion, or a 15.7% share), Alberta ($5.0 billion, or a 9.1 % share) and Manitoba ($1.6 billion, or a 2.9% share).

Culture Jobs

  • Culture jobs increased 11.0% to 634,431 in 2021. Growth was led by job increases in the audio-visual and interactive media domain and the visual and applied arts domain.
  • The share of culture jobs accounted for 3.3% of all jobs in Canada.
  • Data from this release indicate that the culture jobs increased in all provinces from 2020 to 2021. Increases ranged from 1.8% (Yukon) to 19.1% (Nunavut).
  • The top 5 provinces and territories with the highest number of culture jobs are Ontario (267,456 or a 42.2% share of total culture jobs), Quebec (143,625, or a 22.6% share), British Columbia (115,964, or a 18,3% share), Alberta (46,865, or an 7.4% share) and Manitoba (21,185, or a 3.3% share).
Image of a map of Canada with lines connecting each province or territory to colour coordinated areas. Each area contains the name of the province or territory and corresponding statistical information.

Provincial/Territorial Culture Totals for 2021

Culture GDP in 2021 - In thousands of dollars Culture jobs in 2021
Canada 54,762,198 634,431
Newfoundland and Labrador 454,551 4,474
Prince Edward Island 126,664 1,622
Nova Scotia 975,930 12,751
New Brunswick 578,014 7,050
Quebec 11,110,304 143,625
Ontario 25,156,332 267,456
Manitoba 1,631,213 21,185
Saskatchewan 992,018 11,576
Alberta 4,996,745 46,865
British Columbia 8,597,111 115,964
Yukon 67,776 782
Northwest Territories 82,237 692
Nunavut 62,868 387

Source: Statistics Canada, Provincial and Territorial Culture Indicators, 2010 to 2021. Date: June 26, 2023

This infographic shows culture Gross Domestic Product (GDP) and job numbers by domain and subdomain for 2021.

Culture Gross Domestic Product and Jobs, Detailed Figures for 2021

Heritage and Libraries
  Gross Domestic Product (GDP)* Jobs**
Archives 21,230 312
Libraries 105,658 1,460
Culture Heritage 403,084 9,146
Natural Heritage 19,402 4,547
Total 723,993 15,466
Audio-Visual and Interactive Media
  Gross Domestic Product (GDP)* Jobs**
Film and Video 4,693,759 88,872
Broadcasting 10,535,479 49,650
Interactive Media 2,794,389 25,944
Total 18,023,627 164,466
Written and Published Works
  Gross Domestic Product (GDP)* Jobs**
Books 1,152,383 10,821
Periodicals 910,529 8,304
Newspaper 1,153,925 15,186
Other published works 97,801 983
Collected information 461,823 4,831
Multi 3,687,082 47,744
Total 7,463,543 87,869
Visual and Applied Arts
  Gross Domestic Product (GDP)* Jobs**
Original visual art 237,328 2,972
Art reproductions 46,437 866
Photography 979,500 13,005
Crafts 2,668,353 29,858
Advertising 2,607,939 30,990
Architecture 1,809,950 17,142
Design 2,959,006 52,174
Total 11,308,514 147,007
Sound Recording
  Gross Domestic Product (GDP)* Jobs**
Music Publishing 133,351 1,923
Sound Recording 246,455 3,386
Total 379,806 5,309
Live Performance
  Gross Domestic Product (GDP)* Jobs**
Performing Arts 2,454,909 54,690
Festivals and Celebrations 138,539 3,244
Total 2,593,448 57,935
Other
  Gross Domestic Product (GDP)* Jobs**
Education and training 3,811,565 54,426
Governance, funding and professional support 9,143,164 89,984
Multi 1,314,538 11,969

Notes:

*Culture GDP in thousands of dollars

**Culture Jobs

Figures may not ad up to totals due to rounding.

Source: Statistics Canada, Provincial and Territorial Culture Indicators, 2010 to 2021. Date: June 26, 2023

Questions?

Please contact the Research, Measurement and Data Analytics Section at research@canadacouncil.ca.