Provincial and Territorial Cultural Indicators, 2020

June 2, 2022

The Provincial and Territorial Culture Indicators (PTCI) are timely economic estimates of culture and sport in Canada made possible thanks to a joint initiative of Statistics Canada and a number of partners, including the Canada Council for the Arts, Canadian Heritage, and others.

Research goal

The PTCI are an extension of the Culture Satellite Account (CSA), an accounting framework developed to measure the economic importance of culture (including arts and heritage), and sport to the Canadian economy.

Methods

Data are extracted from administrative files and derived from Statistics Canada surveys and other sources.

Outcomes

Key highlights from the Provincial and Territorial Culture Indicators, 2020 include:

Gross Domestic Product (GDP)

  • The total GDP for culture was $55.5 billion in 2020, a decrease of 6.0% from 2019.
  • The largest contributors to this decline were the live performance (-$972.2 million or -32.0%) and heritage and libraries (-$180.3 million or -22.8%) domains.
  • Offsetting those decreases was an increase in the culture governance, funding and professional support domain (+$125.3 million or +1.5%), as government spending increased. For instance, governmental programs such as the Emergency Support Fund for Cultural, Heritage and Sport Organizations were administered in an effort to help the culture and sport sectors manage the challenges and impact of COVID-19.
  • Culture accounted for 2.7% Canada’s overall GDP in 2020, virtually unchanged from 2019.
  • Data from this release indicate that the culture GDP decreased in all provinces from 2019 to 2020. Decreases ranged from 0.9% (Nunavut) to 10.1% (Alberta).
  • The top 5 provinces and territories with the highest culture GDP are Ontario ($27.0 billion, or a 48.7% share of the total culture GDP), Quebec ($11.2 billion, or a 20.1% share), British Columbia ($8.0 billion, or a 14.4% share), Alberta ($4.7 billion, or a 8.5% share) and Manitoba ($1.5 billion, or a 2.7% share).

Culture Jobs

  • The total number of culture jobs decreased by 10.6%, falling from 671,565 in 2019 to 600,553 in 2020.
  • Combined, the heritage and libraries and live performance domains saw a decrease of over 22,000 jobs, accounting for close to one-third of total culture job losses.
  • The proportion of culture jobs to the economy as a whole remains relatively stable at about 3.4%.
  • Data from this release indicate that the culture jobs decreased in all provinces from 2019 to 2020. Decreases ranged from 3.8% (New Brunswick) to 14.0% (Yukon).
  • The top 5 provinces and territories with the highest number of culture jobs are Ontario (254,985, or a 42.5% share of total culture jobs), Quebec (140,690, or a 23.4% share), British Columbia (102,579, or a 17.1% share), Alberta (46,219, or an 7.7% share) and Manitoba (18,579, or a 3.1% share).
Image of a map of Canada with lines connecting each province or territory to colour coordinated areas. Each area contains the name of the province or territory and corresponding statistical information.

Source: Statistics Canada, Provincial and Territorial Culture Indicators, 2010 to 2020. Date: June 2, 2022

Culture GDP in 2020 - In thousands of dollars  Culture jobs in 2020
Canada 55,549,683 600,553
Newfoundland and Labrador 421,639 4,330
Prince Edward Island 120,833 1,581
Nova Scotia 904,189 11,335
New Brunswick 576,445 7,421
Quebec 11,162,104 140,690
Ontario 27,025,957 254,985
Manitoba 1,496,795 18,579
Saskatchewan 895,871 11,156
Alberta 4,726,542 46,219
British Columbia 8,021,082 102,579
Yukon 58,170 712
Northwest Territories 77,662 631
Nunavut 61,863 332
This infographic shows culture Gross Domestic Product (GDP) and job numbers by domain and subdomain for 2020.

This infographic shows culture Gross Domestic Product (GDP) and job numbers by domain and subdomain for 2020.

Heritage and Libraries
  Gross Domestic Product (GDP) – In thousands of dollars – Product Perspective Jobs – Product Perspective
Archives 19,905 251
Libraries 95,185 1,025
Culture heritage 348,196 8,883
Natural heritage 148,720 3,877
Total 612,005 14,035
Audio-Visual and Interactive Media
  Gross Domestic Product (GDP) – In thousands of dollars – Product Perspective Jobs – Product Perspective
Film and video 3,875,881 64,461
Broadcasting 8,699,277 40,575
Interactive media 8,017,717 53,969
Total 20,592,875 159,006
Sound Recording
  Gross Domestic Product (GDP) – In thousands of dollars – Product Perspective Jobs – Product Perspective
Music publishing 138,675 1,889
Sound recording 398,964 4,661
Total 537,640 6,550
Written and Published Works
  Gross Domestic Product (GDP) – In thousands of dollars – Product Perspective Jobs – Product Perspective
Books 972,142 8,815
Periodicals 861,066 8,441
Newspaper 148 726 20,375
Other published works 81,029 807
Collected information 421,386 4,299
Multi 421,386 4,299
Total 7,533,462 91,405
Visual and Applied Arts
  Gross Domestic Product (GDP) – In thousands of dollars – Product Perspective Jobs – Product Perspective
Original visual art 159,522 1,853
Art reproductions 41,667 793
Photography 797,299 11,455
Crafts 2,505,877 28,072
Advertising 2,136,437 25,859
Architecture 1,696,980 15,144
Design 3,774,323 52,811
Total 11,112,104 135,988
Live Performance
  Gross Domestic Product (GDP) – In thousands of dollars – Product Perspective Jobs – Product Perspective
Performing arts 1,945,317 50,124
Festivals and celebrations 123,095 3,266
Total 2,068,412 53,390
Other
  Gross Domestic Product (GDP) – In thousands of dollars – Product Perspective Jobs – Product Perspective
Education and training 3 560 828 49,361
Governance, funding and professional support 8,364,951 81,349
Multi 8,364,951 81,349

Source: Statistics Canada, Provincial and Territorial Culture Indicators, 2010 to 2020. Date: June 2, 2022

Questions?

Please contact the Research, Measurement and Data Analytics Section at research@canadacouncil.ca

Author:

Statistics Canada

Tagged As Artistic Disciplines and Sectors