Finding an Audience

Marketing

Marketing the show is a big part of presenting, and it can be a creative and satisfying part.  When you originally decided to mount a show in your community, you probably had an idea who would be interested in coming.  Now, you need to find them and entice them to attend!

Audience Development

Audience development is the long-term process of encouraging and assisting people in your community to become engaged in the arts and more deeply involved in the arts.